Amazon Prime Day will reportedly be in June instead of July to give the company a second-quarter boost
12 days ago | By Business Insider
Summary List Placement Amazon is holding its Prime Day shopping event in June this year, a departure from the company's decision to host it in July over the years, Recode reports .
Amazon pushed its 2020 July Prime Day event to October last year due to pandemic-driven logistical issues. Before last year, the company's biggest shopping event had been held in July since its inception in 2015.
A source told Recode that Amazon may have pushed 2021's Prime Day up a month to boost its second-quarter financial reporting since June falls in Q2 and July in Q3. Doing so could help the company show...
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