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Dollar General became a larger safe haven for cost-conscious shoppers during the pandemic. Experts now warn a lacking e-commerce presence may be its undoing in topping big-box rivals, even as it grows store offerings

13 days ago   |   By Business Insider

Summary List Placement Dollar General is decades into an ambitious campaign to redefine what a typical dollar store can be, highlighted by aggressive store expansion, an emphasis on grocery, and a new Popshelf concept.
Founded in 1939 in Goodlettesville, Tennessee, the value-focused company has long been a powerhouse in its sector. And Dollar General still adheres to its roots, offering most of its merchandise for less than $10, attracting a consumer base of low-to-middle income shoppers focused on savings.
Like many retailers, the company has seen major sales success during the...
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