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Shake Shack founder's VC fund just invested in this plant-based milk brand that's aiming to be the 'Nestle for millenials'

15 days ago   |   By Business Insider

Summary List Placement Chilean startup NotCo sold its first plant-based milk in the US last fall. Now, it has attracted investment from the founder of Shake Shack and is eyeing unicorn status.
NotCo's latest backer is Enlightened Hospitality Investments, or EHI, which counts Shake Shack founder Danny Meyer as a partner. The company did not disclose the size of the investment in a statement Thursday, though it did say that it has raised $130 million to date.
The maker of NotMilk also said it plans to reach a $1 billion valuation by the end of 2021, a feat that would make it a unicorn in the...
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