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Teens are obsessed with Shein, a Chinese fast-fashion retailer that has more than 13 million Instagram followers and no store footprint

22 days ago   |   By Business Insider

Summary List Placement
A Chinese fast-fashion retailer is exploding in popularity with American teens.
Shein, which was founded in Nanjing in 2008, came in second only to Amazon in a ranking of teens' favorite e-commerce sites in Piper Sandler's latest "Taking Stock With Teens" survey.
While Amazon has a large lead - 54% of teens from upper-income households said it was their favorite e-commerce site, versus 5% for Shein - the Chinese retailer beat out American mainstays like Nike, PacSun, and Urban Outfitters.
Shein was also first on the list of the brands that upper-income female teens...
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