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Bain & Co. is the latest consultancy to set its sights on advertising, and says its marketing practice is growing by double digits every year

5 days ago   |   By Business Insider

Summary List Placement
While Accenture and Deloitte have become increasingly entrenched in the advertising business, another consulting giant has been circling the ad industry.
Bain & Co. has been building out its advertising services in recent years, and says its marketing practice's revenue has grown double-digits every year for the past five years.
Marketers have been prioritizing data-driven marketing over flashy, traditional ads, and Bain's pitch is that it can grow brands' business by helping with their marketing and customer relationships.
"Marketing has evolved from the 'Mad Men'...
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