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Russell Westbrook Launches RW Digital To Increase Representation In Advertising

1 month ago   |   By News One

Representation holds power and basketball star and businessman Russell Westbrook is putting the focus on ensuring multicultural audiences see themselves reflected in the products and content they consume. The nine-time NBA All-Star has launched a digital media division under his company Russell Westbrook Enterprises.
The Lakers point guard is linking up with digital marketer Causal IQ to help connect advertisers with multicultural audiences.
- Ad Age July 29, 2022
Westbrook will use the new venture-dubbed RW Digital-as an avenue to help global brands connect with diverse audiences and...
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