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Seeing opportunity, Keeler makes splash into local sports car market

9 days ago   |   By Times Union

COLONIE - Keeler Motor Car Co. has opened a new Alfa Romeo store and is in the process of opening a Maserati franchise as well at its expanding auto park near the airport on Troy Schenectady Road in Latham.
The move comes after the DePaula Auto Group in Albany closed its Alfa Romeo and Maserati franchises last year.
“When we had the opportunity to become the Capital Region's exclusive Alfa Romeo and Maserati franchise operators, we jumped at the chance to sell such popular and highly sought-after brands," Keeler CEO Jesse Hord said. "We look forward to welcoming new customers to our store.”
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