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What the Audible CEO Learns From Public School Interns
1 month ago | By Time
In the 25 years since Don Katz launched Audible as a pioneering audiobooks service, the audio space has become flooded with content. It's easier than ever to record a podcast in your bedroom and reach a large number of listeners over social media.
Rather than try to chase the widest possible audience, Audible-which was acquired by Amazon for $300 million in 2008 and now reaches millions of listeners around the world-is doubling down on creating exclusive, prestigious content that users won't be able to get anywhere else. Case in point: this week, Michelle Obama announced that she will...
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