Real Estate

'Activate the space': WeWork founder Adam Neumann made staff sit at empty desks, throw parties, and play The Notorious B.I.G. when investors toured buildings, new book says

15 days ago   |   By Business Insider

Adam Neumann.
AP Photo/Mark Lennihan
Before tours, WeWork told staff to fill empty desks so it seemed business was booming, a book says.
Staff threw parties to create an illusion of community for investor tours, "The Cult of We" says.
Neumann reportedly told staff to play the Notorious B.I.G. song "Juicy" when he came with investors.
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When WeWork staff heard a colleague call out, "Activate the space," they knew the pressure was on. The phrase meant founder Adam Neumann was bringing investors to tour their WeWork location, and they had to kick...
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WeWork founder Adam Neumann once argued to Elon Musk that getting to Mars would be easy but "building community" there was the hard part, new book says

15 days ago   |   By Business Insider

Former WeWork CEO Adam Neumann.
Michael Kovac/Getty Images for WeWork
WeWork founder Adam Neumann told SpaceX CEO Elon Musk getting to Mars was easy, a new book says.
"The Cult of We" adds that Neumann said building community on the Red Planet was the hard part.
Musk "was unimpressed and lectured Neumann," who wanted to collaborate on Mars plans, the book says.
See more stories on Insider's business page .
WeWork founder Adam Neumann has some unconventional thoughts about space, a new book says. Neumann once told SpaceX CEO Elon Musk, whom he considered an idol, that getting to Mars was...
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