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Meet the 'VIPER Girls,' the female nightlife entrepreneurs who couldn't get a credit card 4 years ago and now field requests to work the Super Bowl

Posted On: Apr 22, 2021   |   Posted By: Business Insider

Meet the 'VIPER Girls,' the female nightlife entrepreneurs who couldn't get a credit card 4 years ago and now field requests to work the Super Bowl

Summary List Placement Kelsi Kitchener and Celeste Durve know there are typically only two places for women in the nightlife scene: either acting as a "prop" at the table of some club promoter or shuttling drinks to and from the bar.
"It's a boys' club," Durve told Business Insider. "And they get away with a lot ."
One day, the duo decided they'd had enough. They wanted to open their own events-service company, start making their own money, and change the notion that being a top dog in nightlife was only for men. So in 2016, with just $500 apiece, they launched their all-female company, VIP Event Relations, or VIPER.
Today, just four years into operations, VIPER has grown to a pre-money valuation of $4 million, based on an internal evaluation from its legal counsel, financial advisor, and two venture-capital advisors. An internal valuation from a year and a half ago, came to $1.5 million based on assets, liabilities, and financial results, VIPER told Business Insider.
The agency is much more than a...

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