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The coronavirus pandemic will dramatically change advertising

Posted On: Mar 31, 2020   |   Posted By: Business Insider

The coronavirus pandemic will dramatically change advertising

Hello. Lucia Moses here, writing to you from the cozy home office. Hope this finds you safe and healthy. Welcome to another Advertising & Media Insider newsletter, where we spotlight the week's top BI Prime ad and media stories.
'We're going to be totally different'
We've entered a new phase of the economic downturn, with companies from BuzzFeed to LinkedIn variously cutting pay and pausing hiring as advertisers take an axe to their spending.
There's no doubt the coronavirus pandemic will dramatically change the world as we know it. And while it's too early to say definitively how, the advertising world is no exception.
Think of your own behavior. You're probably cutting back on extras, buying more of your essentials online, staying connected with people on Zoom or Hangouts, and replacing live entertainment with Netflix.
When the economy comes back, sure, there may be pent up demand for face-to-face gatherings, but some of those habits will stick, and advertisers will have to adapt.

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