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The inside details of Forbes' big newsletter expansion, including how subscription revenue will be split and who owns the IP

Posted On: Feb 27, 2021   |   Posted By: Business Insider

The inside details of Forbes' big newsletter expansion, including how subscription revenue will be split and who owns the IP

Summary List Placement Your email inbox is quickly becoming some of the most sought-after real estate in the digital world - and Forbes wants in.
The publication recently announced the debut of its Journalist Entrepreneurs program , a three-pronged initiative that the publication hopes will drive digital subscriptions, provide a fresh revenue stream, and bring new readers to its site.
As a key part of the program, the publication is hiring 20 to 30 new staff writers, each of whom will write a newsletter that is promoted across the Forbes website and social channels, in addition to writing regular articles.
The strategy reflects the growing influence of newsletter writers in a media ecosystem that is increasingly focused on driving subscription revenue. Platforms like Substack and Ghost have underscored the value that a single journalist can generate, with some Substack newsletter writers making hundreds of thousands of dollars working alone.
Forbes' chief content officer, Randall Lane, said that although the...

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