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5 things Madewell's CEO always packs when traveling

Posted On: Feb 14, 2020   |   Posted By: Fortune

Every morning, Libby Wadle likes to follow a routine: wake up her two young children, make sure they're dressed and fed, then send them to school before heading to work-and that's pretty much where the consistency ends.
As Madewell's first-ever CEO, Wadle is laser-focused on aggressively expanding the brand, which is set for an IPO later this quarter. Ever since J.Crew Group relaunched Madewell in 2006 after acquiring it from its original 1937 founder, the brand has largely been perceived as J.Crew's younger sister, with a strong focus on high-quality denim. That clear vision has certainly resonated with a younger female audience-including celebrities like Taylor Swift and actress Emma Roberts-driving Madewell sales, which rose 13% year over year during the company's fourth quarter last year to $151.6 million. J.Crew also plans on spinning off the brand for an IPO some time during the first quarter of this year.
Much of Madewell's success is due to Wadle herself, who previously spent 12 years as president of...

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