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Facebook says its dating service is hot-but experts say it's probably not

Posted On: Feb 14, 2020   |   Posted By: Fortune

It may be Valentine's Day, but Facebook Dating isn't getting much love.
About two and half years after it first debuted, the social network's dating service has shown limited signs of progress. Instead, indicators suggest the service may be having difficulty challenging major dating rivals and rolling out in certain countries.
Facebook Dating, which the company first introduced in Colombia in 2018, debuted in the U.S. in September and is currently available in 20 countries. The social network aimed to capitalize on the growing use of online dating, hoping that some of its 2.5 billion users would tap on the match-making tab on its service. And while the company announced Facebook Dating with much fanfare at its F8 developer conference in 2018, it hasn't provided many details about it since.
“I don't think we have any specific stats to share on this, but it's going well,” Mark Zuckerberg said during Facebook's latest earnings call in January. “I think we're already one of the top dating services, and we expect...

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