Business

Fresh off a major summer comeback, Bed Bath & Beyond exec says they are doubling down on e-commerce and decor for homebound holiday shoppers

20 days ago   |   By Business Insider

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Bed Bath & Beyond pulled off a major back-to-school sales coup this summer, despite many colleges across the United States going remote due to the coronavirus pandemic. Now the retailer is looking to apply those lessons to its holiday strategy, according to its Chief Brand Officer Cindy Davis. Back-to-school and holiday shopping are the biggest traffic drivers for the brand.
Davis credited the company's positive second-quarter sales - which soared above analysts' estimates, according to - with Bed Bath & Beyond's ability to "pivot" to better suit customers' needs...
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