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Fast-food giants cut value meals and cheaper items during the pandemic - and some, like Wendy's and McDonald's, are now pushing luxury burgers and pricier family combos instead

1 month ago   |   By Business Insider

Chains have been scaling back their value meals, and instead pushing larger combo meals.
Joe Raedle/Getty Images
Fast-food chains are increasingly focusing on pricier meals with higher margins, according to Reuters .
Some, such as McDonald's, are cutting back on value meals and dollar menus in favor of larger family-sized bundles.
Others are rolling out higher-end burgers and other dishes, such as Wendy's "Made to Crave" menu.
See more stories on Insider's business page .
Fast-food giants cut back on promotions, discounts, and cheap meals during the pandemic as demand for pizzas, burgers...
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McDonald's & other fast-food giants push pricy meals instead of dollar menus

McDonald's & other fast-food giants push pricy meals instead of dollar menus

1 month ago   |   By RT

As the coronavirus pandemic gives way to a rapid economic recovery, US fast-food chains are reportedly replacing discounts with pricy combination meals.
In an attempt to increase sales and profits, and to offset rising food costs at the same time, fast-food chains like McDonald's, KFC, and Wendy's have started to move away from cheap items on their menus, replacing them with new, pricier meals, Reuters reports.
The strategy, which reportedly lifted year-on-year sales at limited-service restaurants by 11.5% last month, is aimed at paring back $5-and-under ‘value' items in favor of more...
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