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A&W made its employees 'anti-celeb meals' to attract new workers as fast-food continues to struggle with hiring

1 month ago   |   By Business Insider

A&W
A&W is using real employees to poke fun at celebrity meal promotions.
The anti-celeb meals are part of a hiring and retention campaign for the chain.
Fast-food chains are closing and cutting hours without enough employees.
A&W is launching an "anti-celeb meal" hiring campaign in response to the recent celebrity partnerships from chains like McDonald's, Popeyes, and Tim Hortons. The burger chain says the campaign, which puts A&W workers side-by-side with celebrity promotional images from competitors puts the "spotlight where it really belongs amid the industry's labor shortage crisis...
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