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Is innovation dead? These real estate disruptors say no
1 month ago | By The Real Deal New York
Innovation. Innovation, innovation, innovation. Did you feel that? As the word “innovation” has migrated from Silicon Valley into marketing materials worldwide, it may have entered the realm of triteness. The ex-buzzword triggers eye-rolling because of how much has been promised under its banner relative to what it has actually delivered. Few sectors love innovation as much as real estate. WeWork promised innovation of the office (and later schools, apartments, banks and life itself); infused with
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