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Hoka shoes have their haters, but their popularity is growing, largely thanks Gen Z and millennial women
1 month ago | By Business Insider
Hoka is seeing significant growth in the 18-34 consumer demographic. Hoka One One
Hoka One One grew sales 90% to $352 million in its fiscal third quarter, ending December 31.
The brand is seeing significant growth in the 18-34 consumer demographic, especially among women.
"It just expands the breadth of our brand from ages 18 to 80," Deckers CEO David Powers said.
More young consumers are opting for performance sneakers for daily use , and that's driving sales of Hoka One One to record highs. Hoka's chunky look has its fans and its detractors, but parent company Deckers reported on...
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