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The pricing of Apple's back-ordered $19 polishing cloth is part of a strategy that experts say makes shoppers 'feel fancy'

1 month ago   |   By Business Insider

Apple; Insider
Apple's new $19 microfiber polishing cloth is back-ordered past Christmas.
That may seem like a high price for a piece of fabric, but experts say it's part of a strategy.
The WSJ counted 17 other Apple accessories on the company's website that also sell for $19.
Apple used to include things like this for free with its products. Buy an iMac or an iPad or even some iPhones and you would get a small swatch of microfiber cloth embossed with a tidy little Apple logo. This fall, Apple introduced its accessory Polishing Cloth for cleaning "any Apple display, including nano-texture...
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