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TikTok has created viral dances and instant stars, but it's also helping small businesses cash in. Here's how 4 of them successfully leveraged the unique algorithm

2 monthes ago   |   By Business Insider

Alyssa Brianna; Jeremy Kim; Clariz Marie; Nice Shirt. Thanks!; Marianne Ayala/Insider
TikTok rose to popularity during the pandemic, launching influencers and brands into the spotlight.
It also allowed small businesses to grow their brand at an unprecedented pace with viral videos.
Insider spoke with four businesses about the benefits, and drawbacks, of unexpected viral fame.
See more stories on Insider's business page .
When Jeremy Kim and John Dalsey started their hard-seltzer company, Nectar , late last year, they went door to door to 200 stores in Los Angeles looking for someone to...
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