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Leaked documents show Amazon's new wireless headsets target low-income shoppers who are aware of AirPods but not tech-savvy

1 month ago   |   By Business Insider

Summary List Placement Amazon is hoping the lower price point of its Echo Buds will set it apart in the crowded field of wireless headsets.
According to internal documents obtained by Insider, Amazon is positioning its new Echo Buds wireless headsets - codenamed "Powell" - as a more affordable option than those offered by Apple, Google, and Samsung. The documents also say it is primarily targeting shoppers with an annual household income of under $50,000.
While Amazon highlights other features, like longer battery life and greater noise cancellation, the emphasis on affordable pricing...
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Amazon challenges Apple's AirPods Pro with new Echo Buds that feature improved noise cancellation

Amazon challenges Apple's AirPods Pro with new Echo Buds that feature improved noise cancellation

1 month ago   |   By Business Insider

Summary List Placement
Amazon is betting that as the weather gets nicer, more people will be looking to take Alexa on the go.
The online retail giant is releasing a new pair of Echo Buds with a $120 starting price, revamped design, Amazon's own active noise cancellation technology instead of Bose's, optional wireless charging, and improved audio and microphone quality.
The launch comes at a time when the market for wireless earbuds continues to expand. Samsung, for example, just debuted the Galaxy Buds Pro earlier this year, Google is preparing to release a new pair of Pixel Buds this year...
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Summary List Placement Israel's Prime Minister Benjamin Netanyahu said Sunday that the country's military campaign against the militant group Hamas will continue despite... Read more ...