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11 top marketers from General Mills, Pepsi, P&G and others reveal how advertising will change in 2021

1 month ago   |   By Business Insider

Summary List Placement The economy may be inching toward a recovery, but the pandemic has had some lasting impacts on advertising trends.
Insider asked 11 top marketers including General Mills' Brad Hiranaga, P&G's Marc Pritchard, and Verizon's Diego Scotti how these changes will impact advertising in the long term. Certain themes came up again and again: Big-budget ad productions are over, e-commerce has become a mainstay, and tying themselves to issues people care about is more important than ever.
Ad production has been overhauled
Mandated quarantines and social distancing during the...
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