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14 top private-equity firms that are pouring billions into the advertising industry

18 days ago   |   By Business Insider

Summary List Placement Private equity firms are pouring money into advertising after avoiding the sector for decades.
In 2019, private equity invested an estimated $57 billion in marketing and tech companies, and the percentage of marketing, tech, and digital media deals backed by PE has more than doubled over the past five years, to 42%.
Lenders long shunned the ad industry because, unlike manufacturing, food, or healthcare, it has no tangible assets.
But Simon Nicholls, partner at investment bank GP Bullhound, said investors have been attracted to the ad industry as it's benefitted from...
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