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Starbucks' benefits boss explains how delivering unique incentives will motivate its 350,000 employees - and boost the company's bottom line

24 days ago   |   By Business Insider

Summary List Placement Ron Crawford has been reading a lot about personal finance lately.
The vice president of global benefits at Starbucks is scrutinizing the language in each book, trying to figure out how accountants and MBAs make things like investing, paying off student loans, and saving for retirement sound exciting.
His approach to benefits, he said, is about "helping people with some of the building blocks or impediments that are keeping them from getting to the opportunities they want in their life."
This thinking has made Starbucks - a $128 billion company with 350,000 employees...
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