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Users are more concerned about their data privacy, but many companies are still hesitant to invest in data protection

1 month ago   |   By Business Insider

Users are becoming more aware of data collection and are picking companies based on their privacy policies.
Isabel Pavia/Getty Images
Customers are growing more concerned about the privacy of their data online.
Companies are often unmotivated to protect data because leaks hurt consumers more than companies.
But, businesses should know that not all privacy measures are costly and some will not impact revenue.
As consumers in today's digital world, we're used to giving away huge amounts of personal data. We enter our age and credit card number when we register for an online service; We allow...
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