Sport > Boxing
Logan Paul Announces New Partnership With UFC
1 month ago | By SI
Paul signed a new deal but won't be entering the Octagon - at least not yet.
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Logan Paul is partnering with the UFC. But he is not stepping in the Octagon - at least not yet. Paul generated millions of views on social media Monday when he teased a UFC-related announcement. Technically, he did tell the truth: Paul signed a deal that makes Prime-the beverage company he founded-the new hydration drink for the UFC. A master of marketing, Paul needs to be careful how often he promises major announcements. But the potential remains for him to...
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