Apple gives 'Prehistoric Planet' a big apple.com promo on premiere day
What you need to know
Apple TV+ series Prehistoric Planet has taken over apple.com.
A massive animated ad is on the Apple website, taking space from iPhones and other products.
Prehistoric Planet is narrated by Sir David Attenborough and runs for five consecutive days, starting today.
Dinosaurs as far as the eye can see.
Apple is making sure everyone knows about the new Apple TV+ series Prehistoric Planet by slapping a massive animated promo on its apple.com homepage.
Anyone visiting apple.com right now will be treated to an animated promotional section at the very top of the page, bumping things like the flagship iPhone 13 and new iPhone SE below the fold.
This isn't the first time that Apple has used its homepage as a way to promote Apple TV+ content, but it's perhaps unusual that it has chosen Prehistoric Planet to be given such high-profile, premium real estate like this. Still, the show features Sir David Attenborough and is a five-night documentary extravaganza that is already off to a good start. And...
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