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Apple still the world's most valuable brand at $355 billion, study finds

Posted On: May 25, 2022   |   Posted By: iMore

Apple still the world's most valuable brand at $355 billion, study finds

Apple's brand value has climbed 35% since the last study, Brand Finance.
What you need to know
A new study says Apple is still the world's most valuable brand.
The Brand Finance Global 500 has valued Apple at $355 billion.
That's 35% higher than last year and ahead of Amazon and Google.
Brand Finance's Global 500 study for 2022 has found that Apple has retained its title as the world's most valuable brand ahead of Amazon and Google.
The new report says that Apple's brand value grew by some 35% in 2021, and is now worth a whopping $355.1 billion, the highest brand value that Brand Finance has ever recorded in its Global 500 ranking. Apple lead big tech rivals Amazon and Google, who finished second and third with valuations of $360 billion and $263 billion respectively.
"Apple commands an amazing level of brand loyalty, largely thanks to its reputation for quality and innovation," said David Haigh, Brand Finance's Chairman and CEO. "Decades of hard work put into perfecting the brand have seen Apple become a...

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